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Catchment IQ

AI-Powered Catchment Intelligence for Smarter, Confident Network Growth.

Catchment IQ provides a deep understanding of where your customers live, how they move, and where sustainable demand truly exists.

By analysing multiple datasets demographics, youth density, affluence, traffic flows, competitor locations, rent levels, and transaction performance it reveals commercially validated whitespace opportunities and helps retailers make confident, evidence-based expansion decisions.

Built for modern retail networks, Catchment IQ cuts through noise and delivers a real, data-driven view of demand, competition, and opportunity at a state or national level.

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Catchment IQ features include:

Multi-Layered Catchment Analysis

Evaluates a wide range of demand drivers, including demographics, youth density, affluence, and traffic movements, to reveal the true potential of any catchment.

Spatial Catchment Visualisation

Provides intuitive mapping with radius-based trade areas and rent-per-sqm overlays, allowing you to see demand, competition, and property conditions in one view.

Whitespace Identification with Commercial Justification

Pinpoints locations where demand, competition, and rental feasibility align ensuring every whitespace opportunity is analytically validated and capable of supporting a sustainable store.

Demographic + Property Integration

Blends ABS Census and SEIFA data with lease terms and rent benchmarks, giving you a complete “people + property” perspective for every catchment.

Competitive Mapping & Saturation Detection

Maps competitor footprints to reveal saturation zones, defensive risks, and untapped first-mover regions with strong customer potential.

Transactional & Rent Efficiency Intelligence

Where retailer data is available, integrates sales, spend, transaction mix, and rent-efficiency benchmarking to show true performance and catchment alignment. This allows for heightened analysis.

Opportunity Index Scoring

Ranks suburbs and centres by commercial potential using a purpose-built Opportunity Index combining demographic strength, competition levels, accessibility, and rent feasibility.

Network Optimisation Insights

Highlights gaps, overlaps, cannibalisation risks, and regions with underserved demand supporting national, state, or metro-level network strategy.

Built on Collective Industry Data

Combines multiple datasets across retailers with rigorous outlier removal and monthly model improvements, ensuring accuracy and confidentiality at all times.

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